
What comes to mind when you see a treadmill? Running, tracksuits or maybe even a gym? Or do you think of four men, dressed in floral wallpaper print suits, running around frantically, while performing over-the-top dance moves? No? Well then, you must not be familiar with the ridiculous world of all that is OK Go.
OK Go and treadmills have become one of the same. Thanks to the release of their 2006 YouTube video, choreographed to their hit single 'Here it Goes Again' which was performed on eight, in-synch treadmills, OK Go has become a world-wide music phenomenon. Rather than go the expected route in the music industry and release professionally made videos through their management, this band created some of the most refreshing and entertaining homemade videos to ever raid the World Wide Web. Within days of posting their treadmill video, the most popular of all their viral releases, OK Go shot to the top of the charts and gained unimaginable recognition.
When OK Go entered my life I was unfamiliar with their work. True to my nature of going to any show presented to me, I showed up at the concert not knowing what to expect. As soon as the first note was stuck I knew the trip to the city had been well worth my time. With feel good distortion and electro pop tendencies OK Go knows how to rave. They were able to get the crowd moving and laughing with their feel good riffs, charismatic jokes, and ridiculous stage antics. They were able to put their unique personalities into their performance and bring the stage to life. It became instantly apparent that this band had no problem with being true to themselves, and had even less of a problem enjoying all that had been presented to them. OK Go instantly became one of the bands that I turn to when I need to smile, need to escape to a world of careless fun and energized dance moves. To be able to enjoy life the way they do, and to be able to present such a happy go lucky attitude while on stage, is something to truly aspire to. Not to mention they have mad, amazing musical abilities.
The Masterminds that make up this over the top Chicago based band consist of Damian Kulash, Tim Nordwind, Dan Konopka, and Andy Ross. While Tim, Dan, and Andy Duncan, a member who was later replaced by Andy Ross, played in the Chicago band Stanley's Joyful Noise, Damian was attending Brown University where he took part in several musical side projects. Once Damien moved to Chicago he joined forces with Stanley's Joyful Noise to create the eccentric OK Go. With heavy influence from the Washington D.C punk scene, post-hardcore and indie rock OK Go released their first feel good album, self-titled OK Go, in 2002. In 2005 they released their second and more known album, Oh No.
To promote the release of their second album the band released their viral music videos, including several filmed in one of the members yard. Damien's sister Trish choreographed all of the dances performed and without the consent of their Capital Record's management OK Go released their videos. Surprisingly, in their videos Damian, the lead singer, is not the one who lip synchs their devious lyrics. Tim steals the spot light and takes over for Damian. There are many rumors as to why this occurs but it is still unknown. OK Go is not only able to step beyond the commonalities of today's music but they are also one of the few bands that keep some mystique surrounding their popularity, a wonderfully delightful rarity in today's mass-produced industry.
Since the release of their second album and incredibly amusing videos OK Go has rapidly developed and established their place in today's music industry. With a new album, Of the Blue Colour of the Sky, in the works OK Go is standing their ground. Leading the way in originality and much needed joy this band will continue to be a worldwide success. I will be one of the first in line to purchase their new album when it hits stands on January 12, 2010 and I recommend that you be there rocking out by my side to the wonderful enthusiasm that makes OK Go so loveable.
As Published by The Prospectus www.prospectusnews.com





